Aesthetic Medicine and Popular Perception
Simple and safe
Botox has become so successful in part because it is simple. When it’s injected, it blocks the signals from the nerve to the muscle. When the muscle and skin don’t move, you don’t develop wrinkles.
Botox has a good safety-record and most professional practitioners have perfected the delicate procedure, knowing exactly how much Botox to use (and where) to keep the face looking natural. Botox is usually used on the upper portion of the face and dermal fillers like Restylane or Juvederm on the bottom, which can give very good results. Patient comfort during treatment, short procedure times, and full results in 7-10 days have also contributed to the rising popularity of Botox.
Not only does Botox treat chronic wrinkles of the forehead, eyelids, lips and neck, it also helps treat muscle spasms, excessive perspiration and migraines. Studies show that Botox even treats depression by lessening the frequency of negative facial expressions and helping people feel more relaxed. Since the ingredients in botox are degradable, any adverse effects are temporary.
Botox in the media
Modern media and digital enhancement have exposed people to incredibly high standards of perfection. In the past, Botox has been associated with this pressure, but today it is more likely to be known for its safety, reliability and health benefits as a beauty treatment, partly because it has become such a common practice. We’ve all seen the “frozen eyebrows” of the past, but “overdoing” it does not have to be an issue since treatments can look very natural with the proper technique.
Why we love it
Everyone wants to feel comfortable in their skin. Beauty treatments like Botox are not about covering up one’s true self. They are about enhancing one’s natural beauty and reviving one’s youthful spirit, from the outside-in. We’ve all heard that beauty is in the eye of the beholder– aesthetic medicine gives each of us the opportunity to feel beautiful according to our own standards, and this, in and of itself, is a beautiful thing.